When Phil Heath arrived at the 2007 Arnold Schwarzenegger Classic, he was the most valuable name in bodybuilding. He was The Gift. When he left on Sunday? Phil Hype.
Phil's value - to the sport, to his own bottom line, and to his supplement company - took a big hit when he got 5th at the Arnold Classic, a show that everyone believed he would win.
Heath was exposed. And in a game of hype, exposure is a dagger to the heart.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment